Wellness Tourism and Medical Tourism: Where Do Spas Fit?
Affiliations:
Source: RESEARCH REPORT: GLOBAL SPA SUMMIT 2011
DOI: Not specified
Publication date:
Not specified
E-Publication date:
2011
Availability: full text
Copyright: © Global Spa Summit LLC 2011
Language: English
Countries: Not specified
Location: Not specified
Correspondence address: Not specified
Keywords
Article abstract
This 2011 SRI research finds the potentially explosive, $106 billion wellness tourism market held back by conceptual confusion and weak promotional models. This is the first comprehensive report on medical tourism and wellness tourism and tackles key challenges and opportunities for these distinct markets.